Client Study

abc carpet & home

VISIT ABC

125 year-old Manhattan department store migrates to Shopify in 90 Days.

With over 20,000 products and 125 years of history - under new ownership abc carpet & home was ready to overhaul their eCommerce + Store technology.

abc is the most iconic luxury home design destination in New York City, enchanting shoppers with its unique, unrivaled high-end rug offering since the late 1800's. Artefakt Consulting was tasked with translating the in-store enchantment + luxury customer experience to their online store.

Over the course of the following 90 days, the comprehensive migration from Magento to Shopify Plus marked a significant milestone in modernizing the retailer’s operational capabilities. The transition involved meticulous preparation of each store to ensure seamless integration with the new Shopify POS system. Both department stores' inventories were successfully migrated to Shopify, accompanied by the installation of a cusomised Shopify POS, which included payment processing, in-store CRM, and clienteling tools. An optimized and customized fulfillment process was developed to meet the retailer’s specific needs. Extensive POS training was provided to all store employees to facilitate smooth adoption of the new systems. Additionally, the integration of fulfillment and Product Information Management (PIM) systems was executed, supported by custom development to ensure a seamless transition.

A key feature - the preservation of existing product tags within the new POS environment, alongside the implementation of a new tagging system to efficiently manage both existing and incoming inventory, saving hundreds of hours of employee hours and improving in-store customer service during the transition.

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In the first two years on Shopify, abc acheived 25% growth across online and in-store sales

vist abc carpet & home

Tech Stack

The client required a tailored tech stack to handle multi-location inventory, complex shipping rates, a large catalog + unique requirements to maintain a luxe customer experience

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Tech Stack

Project Timeline

October

abc carpet & home changes ownership

November

Planning begins for Shopify Migration

We launched our first product and received amazing feedback from customers.
December

25,000 SKU's Migrated to Shopify - Shopify POS Launches in All Stores

We grew our team to better serve our growing customer base.
January

Tech Stack begins implementation

February

Shopify Online Store Launches

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